What are these ads doing here?
Before becoming a visual artist in 2022, I spent the lion's share of my career as an advertising agency copywriter and creative director. I happily (most of the time) toiled at agencies in Minneapolis and Madison, Wisconsin, working alongside smart and talented (almost all of them) art directors and designers. Together, we created the ads you see below. (I’m the copywriter for every one of them.)
Campaign includes online pre-roll and broadcast
Some young people weren’t signing up for insurance under the Affordable Care Act. How do you motivate them? Fear of loss is one good way.
(Top Spot)
Ortho
Get knee surgery and be up and around faster than anyone expected? That can catch people off guard.
(Bottom Two Spots)
Same day appointments
Who doesn’t like the idea of being able to schedule an appointment the same day you see the doctor?
Campaign includes TV, radio, digital outdoor
Harker wanted to stand out from local HVAC competitors. These spots, produced with a modest budget, got attention and got the phone ringing for furnace and air conditioner check-ups.
Campaign includes posters, online banners, online video
Jazz at 5 is an annual summer concert series held in the shadow of the state capitol in Madison, Wisconsin. Jazz artists from across the country perform at these outdoor events. Shows begin at 5 p.m.
Campaign features posters
At Psychic Gallery, you can get your palm read, your Tarot cards read, your future told. (Enough said.)
Campaign includes TV, radio, print
In a cluttered category where big guys outspend small companies by obscene amounts, you need creative leverage to get your message heard.
Campaign features posters
The people at Butch’s make pizza like it’s 1967. No fancy crusts or toppings. Nothing trendy or faddish. Just good traditional pie.
